Jason’s journey began in civil engineering, where he founded Plurimi Inc., a construction company in Northern Ontario in 2020. His expertise in building businesses from the ground up gave him a deep understanding of growth, efficiency, and operational excellence. But after three years in the industry, Jason discovered a new passion: marketing and branding.

In 2023, he transitioned into the automotive industry, taking on the role of Branding Director for Rendez-Vous Nissan and Volkswagen Lachute. It was here that he saw firsthand the massive gap between traditional marketing agencies and what businesses actually need to thrive in today’s digital landscape. Frustrated with the low-quality, cookie-cutter services offered by many agencies, Jason made a bold decision—to build his own high-performance marketing team that could deliver elite-level SEO, branding, and digital growth strategies.