Terms & Conditions

Effective date: 10/12/2025

Plain‑English note: These Terms govern your use of Pluri SEO Inc.’s website, products, and services (collectively, the “Services”). By visiting our site, submitting a form, or signing a proposal/quote, you agree to these Terms.

1) Who we are

Pluri SEO Inc. ("Pluri SEO", "we", "our", "us").
Registered in Ontario, Canada.
Contact: [email protected] • (613) 632‑8816 • 1640, Prescott & Russell (placeholder)

2) Acceptance of Terms

By accessing or using the Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the Services. If you are using the Services on behalf of a company, you represent that you are authorized to bind that company.

3) Eligibility

You must be at least the age of majority in your province/state and able to form a binding contract. The Services are not intended for children under 13.

4) Scope of Services

We provide marketing and technology services which may include:

Strategy, SEO, content, and creative production
Paid ads management (Google, Meta, TikTok, YouTube, Microsoft)
Analytics/attribution (GA4, GTM, dashboards)
CRM integration, automations, forms/webhooks (e.g., HighLevel, n8n)
AI chat/voice agents and related implementation
Web development and landing pages
Specific deliverables, timelines, and fees will be defined in an Order, Proposal, or Statement of Work (SOW) (each, an “Order”). If an Order conflicts with these Terms, the Order controls for that scope.

5) Client Responsibilities

You agree to:

Provide timely access to stakeholders, brand assets, accounts, and approvals.
Maintain accurate billing details and platform access (ad accounts, domains, CRMs).
Comply with applicable laws, platform policies, and industry rules (e.g., advertising disclosures, privacy, CASL).
Obtain all necessary rights and consents for materials you supply.

6) Third‑Party Platforms & Spend

Many Services require third‑party platforms (e.g., Google, Meta, TikTok, HighLevel, Retell AI). You are responsible for platform terms, payment of media ad spend, and any platform fees, unless expressly stated otherwise in the Order. We are not responsible for outages or changes made by third parties.

7) Fees, Invoicing & Taxes

Management Fees are billed monthly in advance unless otherwise stated.
Setup Fees (if any) are billed upon Order signature.
Ad Spend is paid directly to platforms or prepaid to us as specified in the Order.
Prices exclude applicable taxes.
Invoices are due upon receipt (net‑0) unless otherwise stated. Late balances may accrue a 1.5% monthly (18% APR) finance charge or the maximum allowed by law, plus costs of collection.
Chargebacks are a material breach; you agree to first contact us to resolve any billing issue.

8) Term, Renewal & Termination

Unless otherwise specified, Orders have a monthly term that auto‑renews.
Either party may terminate an Order with 30 days’ written notice after the initial term, or for cause if the other party materially breaches and fails to cure within 10 days of notice.
On termination: you pay accrued but unpaid fees; ongoing campaigns are paused; we provide a reasonable offboarding handover (account notes and current assets).
Prepaid fees for Services already performed are non‑refundable.

9) Refunds & Performance

Marketing performance depends on your offer, market, budget, and external factors. We do not guarantee specific results (e.g., ROAS, rank, lead volume) unless expressly stated in writing. If a money‑back guarantee is stated in an Order, that guarantee controls for that scope.

10) Intellectual Property

Your Materials. You retain ownership of your trademarks, copy, product data, and assets provided to us. You grant us a non‑exclusive license to use them to deliver the Services.
Our Materials. We retain all rights to our pre‑existing and underlying methods, know‑how, code, templates, and tools. After you pay in full, you receive a non‑exclusive license to use final paid deliverables for your internal business purposes.
Third‑Party Assets. Stock, fonts, and licensed content remain subject to their respective licenses and may carry usage limits.

11) AI & Automation Notice

We may use AI/ML tools to assist with research, copy, images, code, or customer interactions. AI outputs can be imperfect; you agree to review critical materials before publishing. You are responsible for your compliance with privacy, consent, and disclosure obligations (e.g., call recording, lead capture consent, automated messaging opt‑ins).

12) Confidentiality

Each party may disclose non‑public information marked or reasonably understood as confidential. The receiving party will use it only to perform under the Order and will protect it using industry‑standard measures. Exceptions include information that is public, already known, independently developed, or required by law to be disclosed (with notice where lawful).

13) Data Protection & Privacy

We handle personal information in accordance with our Privacy Policy and applicable laws such as PIPEDA (Canada) and CASL anti‑spam rules. If you process data of EU/UK/California residents, you are responsible for complying with GDPR/UK GDPR/CCPA/CPRA as applicable and for providing lawfully obtained data. We can execute a Data Processing Addendum (DPA) upon request.

14) Acceptable Use

You agree not to use the Services to: (i) violate laws or third‑party rights; (ii) publish illegal, harmful, or misleading content; (iii) run prohibited ads (e.g., discriminatory targeting, unsafe claims); (iv) introduce malware or attempt to access systems without authorization.

15) Non‑Solicitation

During the term of any Order and for 12 months thereafter, you will not directly solicit employment of our employees or contractors who worked on your account, without our written consent. General job postings are excluded.

16) Publicity

Unless you object in writing, we may list your name and logo as a client and describe Services performed in case studies or portfolios, provided we do not disclose your confidential information.

17) Warranties & Disclaimers

Each party represents that it has the authority to enter into the Order. EXCEPT AS EXPRESSLY SET OUT IN AN ORDER, THE SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON‑INFRINGEMENT.

18) Limitation of Liability

To the maximum extent permitted by law: (a) neither party is liable for any indirect, incidental, special, consequential, exemplary, or punitive damages (including lost profits or data), even if advised of the possibility; and (b) each party’s total aggregate liability arising out of or related to the Services will not exceed the fees paid to us in the three (3) months preceding the claim. These limits do not apply to your payment obligations or a party’s breach of confidentiality or IP rights.

19) Indemnification

You will defend, indemnify, and hold us harmless from claims, damages, liabilities, costs, and expenses arising out of: (i) your content, products, offers, or services; (ii) your breach of these Terms or law; (iii) your misuse of the Services; or (iv) your violation of third‑party rights.

20) Force Majeure

Neither party is liable for delay or failure due to events beyond its reasonable control, including acts of God, labor disputes, internet or platform outages, or governmental actions.

21) Governing Law & Dispute Resolution

These Terms and any Order are governed by the laws of the Province of Ontario and the laws of Canada applicable therein, without regard to conflict‑of‑laws principles. Disputes will first be negotiated in good faith; if unresolved within 30 days, they will be submitted to confidential mediation in Ontario, and if still unresolved, to binding arbitration under the Arbitration Act (Ontario). Either party may seek injunctive relief in a court of competent jurisdiction.

22) Changes to Terms

We may update these Terms from time to time. The “Effective date” above indicates the latest revision. Material changes will be posted on our website. Your continued use of the Services after changes constitutes acceptance.

23) Assignment

You may not assign your rights or obligations without our prior written consent. We may assign in connection with a merger, acquisition, or sale of assets.

24) Notices

Legal notices must be sent in writing to the addresses specified in the Order, with a copy to: [email protected].

25) Entire Agreement; Severability; No Waiver

These Terms together with any Order constitute the entire agreement and supersede prior discussions. If any provision is unenforceable, the remaining provisions remain in effect. Failure to enforce any provision is not a waiver of that provision.