Privacy Policy

Effective date: 10/12/2025

This Privacy Policy explains how Pluri SEO Inc. ("Pluri SEO", "we", "our", "us") collects, uses, discloses, and protects personal information when you visit our websites, use our products and services, or interact with us. We operate from Ontario, Canada and comply with applicable laws including PIPEDA (Canada) and CASL. Where relevant, we address requirements under GDPR/UK GDPR and CCPA/CPRA for affected individuals.

1) Who We Are & How To Contact Us

Pluri SEO Inc.
Email: [email protected]
Phone: (613) 632‑8816
Address:

If you have a question, request, or complaint about this Policy or our handling of your personal information, contact us at the details above.

2) Scope

This Policy covers personal information processed by Pluri SEO in connection with:

Our websites, landing pages, forms, chat or voice agents, and customer portals (the “Sites”).
Our marketing/technology services (SEO, ads management, analytics, AI automations, CRM integrations, web development) (the “Services”).
Communications you have with us (email, phone, SMS, social media, meetings, events).

This Policy does not apply to third‑party websites, platforms, or services that we do not control. Their privacy practices are governed by their own policies.

3) Personal Information We Collect

We may collect the following categories of personal information:

Identifiers & Contact: name, email, phone, address, company, role, account IDs.
Commercial & Lead Data: inquiries, service interest, proposals, transactions, signatures.
Technical Data: IP address, device/browser, cookie IDs, referrer/UTM, pages viewed, timestamps, session recordings (where enabled).
Usage & Communications: form submissions, chat/voice transcripts, call recordings (with notice/consent), email or SMS engagement.
Preference & Consent Data: language, marketing opt‑ins/opt‑outs, cookie preferences.
Client Materials: assets and data you provide for us to deliver the Services (e.g., CRM contact lists, ad audiences); you confirm you have the right to share these with us.

We collect information directly from you (forms, contracts, support), automatically (cookies, pixels, analytics), and from third parties (ad platforms, CRMs, public sources, partners) where lawful.

4) How We Use Personal Information

We use personal information to:

Provide, operate, and secure the Sites and Services.
Process requests, proposals, orders, payments, and customer support.
Plan, execute, and optimize marketing/advertising campaigns (e.g., Google, Meta, TikTok, YouTube, Microsoft).
Implement analytics/attribution (e.g., GA4, GTM, call tracking, server‑side events, CRM revenue reporting).
Build and improve AI chat/voice agents, automations, and personalization (with safeguards).
Send service messages and, with consent where required, marketing communications.
Comply with law, enforce terms, prevent fraud, and protect rights.

We may aggregate or de‑identify information for research, reporting, or product improvement; such information is not considered personal information when it can no longer identify you.

5) Legal Bases (GDPR/UK GDPR)

Where GDPR/UK GDPR applies, we rely on: (i) contract (to deliver the Services), (ii) legitimate interests (to secure and improve Services, market to business contacts, and measure performance), (iii) consent (for cookies/marketing where required), and (iv) legal obligations.

6) Cookies, Pixels & Similar Technologies

We use cookies, pixels, and similar technologies to operate the Sites, remember preferences, measure performance, and run advertising/retargeting. You can manage cookies via our banner/preferences tool and your browser settings. Disabling cookies may affect site functionality.

Advertising & analytics partners may include Google (Analytics/Ads/Tag Manager), Meta, TikTok, Microsoft, YouTube, LinkedIn, and call‑tracking providers. These partners may set or read their own cookies and receive certain data (e.g., hashed contact data for matching, conversion events) per their policies.

7) Disclosures & International Transfers

We may disclose personal information to:

Vendors/Processors who help us operate (hosting, analytics, email/SMS, billing, CRM, development). We require appropriate safeguards and processing terms.
Advertising/Media Platforms to run campaigns and measure performance.
Professional advisors (legal, accounting, audit) under confidentiality.
Business transfers (merger, acquisition, financing, sale of assets) subject to this Policy.
Authorities if required by law, legal process, or to protect rights, safety, or security.

Your information may be processed outside your province/state or country, including in the United States. We use contractual and technical measures to protect information when transferred internationally as required by law.

8) Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context (e.g., contracts and billing records are kept for statutory periods).

9) Security

We employ administrative, technical, and physical safeguards designed to protect personal information (e.g., access controls, encryption in transit where applicable, least‑privilege permissions, logging). However, no method of transmission or storage is 100% secure.

10) Your Choices & Rights

Email/SMS Marketing

You can unsubscribe from marketing emails by using the “unsubscribe” link or replying STOP to SMS. We may still send transactional or service messages.

Cookies/Advertising Preferences

Use our cookie banner or your browser settings to control cookies. You may also opt‑out of personalized advertising via the Digital Advertising Alliance tools for your region.

Access, Correction, Deletion (PIPEDA/GDPR/CCPA)

Subject to legal limits, you may request access to, correction of, or deletion of your personal information. If GDPR/UK GDPR or CCPA/CPRA applies, you may also request portability, restriction, or to object to processing. We will not discriminate against you for exercising CCPA rights.

To make a request, contact [email protected]. We may need to verify your identity. Authorized agents must provide proof of authority and identity.

11) AI, Calls & Recordings

We may use AI tools to support chat/voice experiences, draft content, or analyze patterns. Where calls or chats are recorded or transcribed, we provide notice and, where required, obtain consent. Please do not share sensitive information unless necessary.

12) Children’s Privacy

Our Sites and Services are not intended for children under 13. We do not knowingly collect personal information from children. If you believe a child provided personal information to us, contact us and we will take appropriate steps to delete it.

13) Links & Third Parties

Our Sites may link to third‑party websites, apps, or services. We are not responsible for their content or privacy practices. Review their privacy policies before providing any personal information.

14) Changes To This Policy

We may update this Policy from time to time. The Effective date above indicates the latest revision. Material changes will be posted on our Sites. Your continued use after changes indicates acceptance.

15) Region‑Specific Notices

Canada (PIPEDA & CASL)

You have the right to access and request correction of your personal information.
We obtain consent for marketing communications; you may withdraw consent at any time.
For inquiries, contact [email protected]. If unresolved, you may contact the Office of the Privacy Commissioner of Canada (OPC).

European Economic Area/UK (GDPR/UK GDPR)

You may lodge a complaint with your local Data Protection Authority if you believe our processing violates the law.
We can enter into a Data Processing Addendum (DPA) when we act as a processor for your business data.

California (CCPA/CPRA)

We do not "sell" personal information as defined by CCPA, nor do we process "sensitive personal information" for the purpose of inferring characteristics.
We honor authorized agent requests as required by law.

16) Data Processing Addendum (DPA)

For clients who engage us to process personal information on their behalf, we offer a DPA detailing data subject rights, security measures, and sub‑processor lists. Contact [email protected] to request a DPA.

17) How To Reach Us

Questions or requests regarding this Policy can be sent to:
[email protected] • (613) 632‑8816